The Political Marketing Revolution : Transforming the Government of the Uk
Book Details
Format
Paperback / Softback
ISBN-10
0719063078
ISBN-13
9780719063077
Publisher
Manchester University Press
Imprint
Manchester University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 24th, 2004
Print length
256 Pages
Weight
404 grams
Dimensions
15.60 x 23.20 x 2.30 cms
Product Classification:
Political campaigning & advertising
Ksh 3,700.00
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'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- .
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