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The Politics of Marketing the Labour Party

By: D. Wring (Author)

Extended Catalogue

Ksh 11,900.00

Format: Paperback or Softback

ISBN-13: 9780333689530

Publisher: Palgrave Macmillan

Publication Date: Nov 23rd, 2004

Weight: 354 grams

Dimension: 14.20 x 21.50 x 1.50 cms

Category: Liberalism & centre democratic ideologies

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The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

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