The Politics of Marketing the Labour Party
by
D. Wring
Book Details
Format
Paperback / Softback
ISBN-10
0333689534
ISBN-13
9780333689530
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 23rd, 2004
Print length
262 Pages
Weight
354 grams
Dimensions
14.20 x 21.50 x 1.50 cms
Product Classification:
Liberalism & centre democratic ideologiesPolitical partiesPolitical campaigning & advertising
Ksh 8,100.00
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The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
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