The Politics of Shopping : What Consumers Learn about Identity, Globalization, and Social Change
by
Kaela Jubas
Book Details
Format
Paperback / Softback
ISBN-10
0815347510
ISBN-13
9780815347514
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 18th, 2017
Print length
320 Pages
Weight
514 grams
Dimensions
15.20 x 22.80 x 2.20 cms
Product Classification:
Consumerism
Ksh 7,550.00
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An exploration of how people who are concerned about globalization and consumption learn about these issues through their shopping and use that knowledge to change the status quo.
This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described “radical” shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas’s study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.
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