The Politics of Shopping : What Consumers Learn about Identity, Globalization, and Social Change
by
Kaela Jubas
Book Details
Format
Hardback or Cased Book
ISBN-10
1598746669
ISBN-13
9781598746662
Publisher
Left Coast Press Inc
Imprint
Left Coast Press Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 1st, 2010
Print length
320 Pages
Weight
544 grams
Product Classification:
Anthropology
Ksh 27,900.00
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An exploration of how people who are concerned about globalization and consumption learn about these issues through their shopping and use that knowledge to change the status quo.
This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described “radical” shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas’s study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.
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