The Positive Case for Negative Campaigning
Book Details
Format
Paperback / Softback
ISBN-10
022620216X
ISBN-13
9780226202167
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 3rd, 2015
Print length
256 Pages
Weight
424 grams
Dimensions
23.00 x 15.30 x 1.60 cms
Product Classification:
Political campaigning & advertising
Ksh 4,600.00
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For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.
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