The Power of Framing : Creating the Language of Leadership
Book Details
Format
Hardback or Cased Book
Book Series
Jossey-Bass Leadership Series
ISBN-10
0470494522
ISBN-13
9780470494523
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 17th, 2010
Print length
288 Pages
Weight
592 grams
Dimensions
24.60 x 18.80 x 2.60 cms
Product Classification:
Management: leadership & motivation
Ksh 7,650.00
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This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing.
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