The Power of Metaphor : Examining Its Influence on Social Life
Book Details
Format
Hardback or Cased Book
ISBN-10
1433815796
ISBN-13
9781433815799
Publisher
American Psychological Association
Imprint
American Psychological Association
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 15th, 2013
Print length
301 Pages
Weight
702 grams
Dimensions
26.20 x 18.70 x 2.30 cms
Ksh 12,450.00
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Explore the intriguing role of metaphor in shaping our understanding of abstract social constructs by linking intangible ideas like morality with concrete concepts such as cleanliness. Uniting empirical research with a formal framework, it illuminates the cognitive mechanisms underlying social thought.
This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).
In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor''s role in social psychological phenomena.
This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life.
In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor''s role in social psychological phenomena.
This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life.
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