The Practice of Survey Research : Theory and Applications
Book Details
Format
Paperback / Softback
ISBN-10
1452235279
ISBN-13
9781452235271
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 8th, 2015
Print length
360 Pages
Weight
540 grams
Dimensions
23.20 x 18.90 x 1.70 cms
Product Classification:
Research methods: general
Ksh 15,100.00
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Focusing on the use of technology in survey research, this book integrates both theory and application and covers important elements of survey research including survey design, implementation and continuing data management.
Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, the authors also address the challenges and issues of specific disciplines.
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