The Pricing Journey : The Organizational Transformation Toward Pricing Excellence
New
Book Details
Format
Hardback or Cased Book
ISBN-10
080478874X
ISBN-13
9780804788748
Edition
New
Publisher
Stanford University Press
Imprint
Stanford University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 29th, 2015
Print length
277 Pages
Weight
486 grams
Dimensions
16.00 x 23.70 x 1.80 cms
Ksh 10,450.00
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In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.
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