The Principles of Entrepreneurial Progress : How to Create and Sustain Momentum When Launching a Startup
by
Greg Fisher
Book Details
Format
Paperback / Softback
ISBN-10
0197669824
ISBN-13
9780197669822
Publisher
Oxford University Press Inc
Imprint
Oxford University Press Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 24th, 2025
Print length
200 Pages
Weight
240 grams
Dimensions
13.90 x 21.00 x 1.50 cms
Product Classification:
Business strategyBusiness innovationEntrepreneurship
Ksh 3,900.00
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In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy to understand principles that can be implemented to facilitate entrepreneurial progress. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture capital funded, technology ventures to self-funded, slower growth, more lifestyle oriented new business enterprises. Conveying decades of expertise and practical wisdom, this book is a business book for anyone--at any stage of entrepreneurial journey--who wants to launch, grow, and sustain their new business venture.
Entrepreneurship is messy, uncertain, complex, and risky. It''s virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy to understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture capital funded, technology ventures to self-funded, slower growth, more lifestyle oriented new business enterprises. For each of the principles, Fisher shares intriguing stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice. Conveying decades of expertise and practical wisdom, this engaging book provides entrepreneurs with a practical, evidence-based guide for making meaningful progress on their entrepreneurial journey.
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