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The Principles of Islamic Marketing

By: Baker Ahmad Alserhan (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780815398110

Publisher: Taylor & Francis Inc

Publication Date: Nov 20th, 2017

Category: ECONOMICS

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The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.

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