The Professional's Guide to Financial Services Marketing : Bite-Sized Insights For Creating Effective Approaches
by
Jay Nagdeman
Book Details
Format
Hardback or Cased Book
ISBN-10
0470410795
ISBN-13
9780470410790
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 15th, 2009
Print length
288 Pages
Weight
496 grams
Dimensions
16.60 x 23.70 x 2.90 cms
Product Classification:
Sales & marketingFinancial services industry
Ksh 4,300.00
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Quality
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Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing.
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