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The Professional's Guide to Financial Services Marketing
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The Professional's Guide to Financial Services Marketing : Bite-Sized Insights For Creating Effective Approaches

Book Details

Format Hardback or Cased Book
ISBN-10 0470410795
ISBN-13 9780470410790
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture US
Country of Publication GB
Publication Date May 15th, 2009
Print length 288 Pages
Weight 496 grams
Dimensions 16.60 x 23.70 x 2.90 cms
Ksh 4,300.00
Werezi Extended Catalogue 0 in stock

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Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing.

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