The Professionalisation of Political Communication
Book Details
Format
Paperback / Softback
Book Series
Changing Media, Changing Europe
ISBN-10
184150159X
ISBN-13
9781841501598
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 15th, 2007
Print length
204 Pages
Weight
360 grams
Dimensions
23.00 x 17.60 x 1.20 cms
Product Classification:
Media studiesPolitical campaigning & advertisingPropaganda
Ksh 5,200.00
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Political communication has a powerful influence in shaping public awareness and opinion. This book examines both the complex practice of political messaging and the mouthpiece through which it is voiced. It develops a framework for understanding the changing accent of the political dialect in such contexts as governmental campaigns and elections.
Long before a politician opens his mouth to speak in public, his words have been filtered through a team of public relations experts, communications consultants, and campaign assistants. When did politicians’ speeches stop being their own? And who are these professional communicators who fine-tune messages to suit the demands of electoral strategy? In The Professionalization of Political Communication, renowned contributors explore the effect of such consciously manipulated discourse on European politics; the resulting volume is essential for anyone interested in the changing political dialect.
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