The Profit Impact of Marketing Strategy Project : Retrospect and Prospects
Book Details
Format
Paperback / Softback
ISBN-10
0521123453
ISBN-13
9780521123457
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 19th, 2009
Print length
328 Pages
Weight
526 grams
Dimensions
23.10 x 15.30 x 2.40 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 6,100.00
Manufactured on Demand
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The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.
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