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The Promise of Social Marketing

By: Chahid Fourali (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367596286

Publisher: Taylor & Francis Ltd

Publication Date: Jun 30th, 2020

Dimension: 23.40 x 15.60 x 34.00 cms

Category: Sales & marketing management

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Social marketing is generally considered to be what takes place in the domain where human interests override commercial ones. The Promise of Social Marketing examines the potential for social marketing to address local and global issues associated with the human plight, clarifies the philosophies that underpin good practice in social mark

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