Book Details
Format
Paperback / Softback
Book Series
Intersections in Communications and Culture
ISBN-10
1433113279
ISBN-13
9781433113277
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 6th, 2011
Print length
226 Pages
Weight
346 grams
Dimensions
22.60 x 15.00 x 1.80 cms
Product Classification:
Theatre studiesFilms, cinemaCommunication studiesBusiness & management
Ksh 4,700.00
Manufactured on Demand
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Documents the barriers to success encountered by US Latino films over the past three decades, as their proponents sought to secure distribution deals and prove the films' worth as commodities. This book examines and illuminates the history of US Latino films.
This book documents the barriers to success encountered by U.S. Latino films over the past three decades, as their proponents sought to secure distribution deals and prove the films’ worth as commodities. Over time, more studio and studio specialty divisions have acquired and circulated them; but many film distributors still do not understand the nuances of the U.S. Latino market and how to promote these films. The book includes interviews with marketers, publicists, and producers, and secondary research material from trade publications, newspaper articles, and websites, centering on marketing strategies, release dates, and box office figures. One of the first academic works to analyze the concurrent social and industrial factors within the U.S. Latino community and the larger Hollywood marketplace, this book examines and illuminates the history of U.S. Latino films.
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