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The Propagation of Misinformation in Social Media
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The Propagation of Misinformation in Social Media : A Cross-platform Analysis

Book Details

Format Paperback / Softback
ISBN-10 1041188919
ISBN-13 9781041188919
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 1st, 2025
Print length 246 Pages
Weight 584 grams
Dimensions 15.60 x 23.30 x 1.90 cms
Ksh 8,800.00
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This book examines how social media platforms amplify extreme viewpoints and agitated content that generates disproportionate engagement.
There is growing awareness about how social media circulate extreme viewpoints and turn up the temperature of public debate. Posts that exhibit agitation garner disproportionate engagement. Within this clamour, fringe sources and viewpoints are mainstreaming, and mainstream media are marginalized. This book takes up the mainstreaming of the fringe and the marginalization of the mainstream. In a cross-platform analysis of Google Web Search, Facebook, YouTube, Reddit, Twitter, Instagram, 4chan and TikTok, the authors found that hyperpartisan web operators, alternative influencers and ambivalent commentators are in ascendency. The book can be read as a form of platform criticism. It puts on display the current state of information online, noting how social media platforms have taken on the mantle of accidental authorities, privileging their own on-platform performers and at the same time adjudicating between claims of what is considered acceptable discourse.

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