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The Proximity Paradox
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The Proximity Paradox : How to Create Distance From Business As Usual And Do Something Truly Innovative

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Book Details

Format Paperback / Softback
ISBN-10 1770415327
ISBN-13 9781770415324
Edition No Edition
Publisher ECW Press,Canada
Imprint ECW Press,Canada
Country of Manufacture CA
Country of Publication GB
Publication Date Mar 24th, 2020
Print length 216 Pages
Weight 288 grams
Dimensions 14.00 x 21.60 x 1.30 cms
Product Classification: Business & management
Ksh 3,250.00
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A revolutionary look at creativity, innovation, and how we structure businesses.
The Proximity Paradox argues against the prevalent idea that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Unpacking ten common Proximity Paradoxes that affect a company, the authors share practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, it encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what''s asked of us.

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