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The Psychology of Advertising

By: Netherlands) Fennis University of Groningen Bob M (Professor (Author) , Netherlands) Stroebe Utrecht University Wolfgang (Emeritus Professor (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367346355

Publisher: Taylor & Francis Ltd

Publication Date: Oct 8th, 2020

Dimension: 24.60 x 17.40 x 45.30 cms

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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

Get The Psychology of Advertising by Bob M (Professor, University of Groningen, Netherlands) Fennis at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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