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The Psychology of Influence

By: the Netherlands) Pligt Joop (University of Amsterdam (Author) , the Netherlands) Vliek Michael (Uinversity of Amsterdam (Author)

10 in stock

Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9781138655393

Publisher: Taylor & Francis Ltd

Publication Date: Oct 21st, 2016

Weight: 486 grams

Dimension: 24.50 x 17.50 x 1.40 cms

Category: Communication studies

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The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.

Get The Psychology of Influence by Joop (University of Amsterdam, the Netherlands) Pligt at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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