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The Psychology of Survey Response

By: Roger (The Gallup Organization) Tourangeau (Author) , Illinois) Rips Lance J. (Northwestern University (Author) , Kenneth (University of Chicago) Rasinski (Author)

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Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9780521576291

Publisher: Cambridge University Press

Publication Date: Mar 13th, 2000

Weight: 620 grams

Dimension: 15.30 x 22.70 x 2.30 cms

Category: Social research & statistics

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Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data. It describes how survey responses are formulated and how seemingly unimportant features of the survey can affect the answers obtained.

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