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The Psychology of Survey Response

By: (Author) Kenneth Rasinski , (Author) Lance J. Rips , (Author) Roger Tourangeau

Manufactured on Demand
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Ksh 10,400.00

Format: Paperback / Softback

ISBN-10: 0521576296

ISBN-13: 9780521576291

Publisher: Cambridge University Press

Imprint: Cambridge University Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 13th, 2000

Print length: 416 Pages

Weight: 646 grams

Dimensions (height x width x thickness): 15.20 x 22.90 x 2.80 cms

Product Classification: Social research & statistics
Social, group or collective psychology

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Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data. It describes how survey responses are formulated and how seemingly unimportant features of the survey can affect the answers obtained.

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Mind, Body, & Spirit