The Public and the National Agenda : How People Learn About Important Issues
by
Wayne Wanta
Book Details
Format
Paperback / Softback
Book Series
Routledge Communication Series
ISBN-10
0805824618
ISBN-13
9780805824612
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 1st, 1997
Print length
132 Pages
Weight
227 grams
Product Classification:
Media studiesPolitical science & theory
Ksh 5,950.00
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graduate level journalism, public opinion, poli sci, sociology. Goes with the McCombs agenda-setting books; especially intended as companion to Communication and Democracy.
Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.
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