The Purpose Advantage : How to Unlock New Ways of Doing Business
by
Jeff Fromm
Book Details
Format
Paperback / softback
ISBN-10
1940858992
ISBN-13
9781940858999
Publisher
Ideapress Publishing
Imprint
Ideapress Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2019
Print length
145 Pages
Product Classification:
Business & management
KSh 2,350.00
Re-Printing
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers—building brand love and loyalty in the process.
In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers—building brand love and loyalty in the process.
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