The Pursuit of New Product Development : The Business Development Process
Book Details
Format
Hardback or Cased Book
ISBN-10
075067993X
ISBN-13
9780750679930
Publisher
Elsevier Science & Technology
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 22nd, 2007
Print length
536 Pages
Weight
1,152 grams
Dimensions
32.00 x 22.00 x 0.40 cms
Product Classification:
Research & development management
Ksh 16,850.00
Manufactured on Demand
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Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.
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