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The Pursuit of New Product Development

By: USA) Annacchino WI Greenfield Marc (Marconi Product Development Institute (Author)

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Ksh 16,650.00

Format: Hardback or Cased Book

ISBN-13: 9780750679930

Publisher: Elsevier Science & Technology

Publication Date: Jan 22nd, 2007

Weight: 1152 grams

Dimension: 32.00 x 22.00 x 0.40 cms

Category: Research & development management

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Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.

Get The Pursuit of New Product Development by Marc (Marconi Product Development Institute, Greenfield, WI, USA) Annacchino at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Elsevier Science & Technology and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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