The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
2010 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3642422381
ISBN-13
9783642422386
Edition
2010 ed.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Oct 10th, 2014
Print length
133 Pages
Ksh 3,600.00
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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Strategy and Strategic Management: A First Basic Understanding.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.
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