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The Rational Animal

By: Douglas Kenrick (Author) , Vladas Griskevicius (Author)

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Ksh 4,500.00

Format: Hardback or Cased Book

ISBN-13: 9780465032426

Publisher: Basic Books

Publication Date: Sep 10th, 2013

Weight: 516 grams

Dimension: 16.70 x 24.20 x 2.90 cms

Category: Intelligence & reasoning

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Why the theory of "predictable irrationality" in humans is wrong-a leading psychologist and a business school professor show that underneath all our biases and misjudgements lies a deeply rational ancestral system of decision-making

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