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The Real World Guide to Fashion Selling and Management

By: (Author) Gerald J. Sherman , (Author) Sar Perlman

Manufacture on Demand

Ksh 7,200.00

Format: Paperback / Softback

ISBN-10: 1609019334

ISBN-13: 9781609019334

Edition Number: 2

Publisher: Bloomsbury Publishing PLC

Imprint: Fairchild Books

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 3rd, 2014

Print length: 352 Pages

Weight: 728 grams

Dimensions (height x width x thickness): 23.60 x 18.90 x 2.10 cms

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Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate—not just keep up with—today's global marketplace. New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationshipsInstructor's Guide available

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do''s and don''ts, dynamic "behind the label" success stories, and how to anticipate—not just keep up with—today''s global marketplace.

New to this Edition:
- Expanded to cover professional selling in retail beyond fashion
- New sections on Business-to-Consumer (B2C) retail sales management
- New chapter digital and social media in sales including
- Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships

Instructor''s Guide available


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