The Reasoning Voter : Communication and Persuasion in Presidential Campaigns
Book Details
Format
Hardback or Cased Book
ISBN-10
0226675440
ISBN-13
9780226675442
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 1st, 1991
Print length
332 Pages
Weight
539 grams
Dimensions
2.30 x 1.60 x 0.20 cms
Product Classification:
Cognition & cognitive psychologyElections & referendaPublic opinion & polls
Ksh 14,400.00
Werezi Extended Catalogue
Delivery in 28 days
Delivery Location
Delivery fee: Select location
Delivery in 28 days
Secure
Quality
Fast
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.
Get The Reasoning Voter by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by The University of Chicago Press and it has pages.
