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The Religious Dimensions of Advertising
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The Religious Dimensions of Advertising

1st ed. 2006

Book Details

Format Paperback / Softback
ISBN-10 1349535451
ISBN-13 9781349535453
Edition 1st ed. 2006
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 20th, 2006
Print length 190 Pages
Weight 268 grams
Dimensions 14.20 x 28.10 x 1.70 cms
Ksh 8,100.00
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
This groundbreaking work explores media scholar Sut Jhally''s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim''s description of objects as totems.

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