Book Details
Format
Paperback / Softback
Book Series
Religion/Culture/Critique
ISBN-10
1349535451
ISBN-13
9781349535453
Edition
1st ed. 2006
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 20th, 2006
Print length
190 Pages
Weight
268 grams
Dimensions
14.20 x 28.10 x 1.70 cms
Ksh 8,100.00
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
This groundbreaking work explores media scholar Sut Jhally''s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim''s description of objects as totems.
Get The Religious Dimensions of Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.