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The Religious Dimensions of Advertising

By: T. Sheffield (Author)

Extended Catalogue

Ksh 11,900.00

Format: Paperback or Softback

ISBN-13: 9781349535453

Publisher: Palgrave Macmillan

Publication Date: Dec 20th, 2006

Weight: 268 grams

Dimension: 14.20 x 28.10 x 1.70 cms

Category: Religion: general

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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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