Book Details
Format
Hardback or Cased Book
Book Series
Religion/Culture/Critique
ISBN-10
1403974705
ISBN-13
9781403974709
Edition
2006 ed.
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 20th, 2006
Print length
190 Pages
Weight
352 grams
Dimensions
22.00 x 14.80 x 1.80 cms
Ksh 8,100.00
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
This groundbreaking work explores media scholar Sut Jhally''s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim''s description of objects as totems.
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