The Responsive Chord : The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think.

Name: The Responsive Chord
Brand: Mango Media
SKU: 9781633536050
Price: 2500 KES
Availability: OutOfStock
ISBN: 9781633536050

by Tony Schwartz

Book Details

Format Paperback / softback

ISBN-10 163353605X

ISBN-13 9781633536050

Publisher Mango Media

Imprint Mango Media

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 26th, 2017

Print length 196 Pages

Weight 294 grams

Dimensions 22.80 x 15.30 x 1.30 cms

Product Classification: Social & cultural history Popular culture Media studies Popular culture Media studies Political control & freedoms Political control and freedoms Sales & marketing Sales and marketing Media, entertainment, information and communication industries Media, information & communication industries Social and cultural history

KSh 2,500.00

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Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the “Daisy Ad,” widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.

Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.

Get The Responsive Chord by Tony Schwartz at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Mango Media and it has 196 pages.