The Retail Innovation Toolkit : 42 Category Management Tools for Growth
Book Details
Format
Paperback / Softback
ISBN-10
9401477191
ISBN-13
9789401477192
Publisher
Lannoo Publishers
Imprint
Lannoo Publishers
Country of Manufacture
BE
Country of Publication
GB
Publication Date
Sep 6th, 2021
Print length
216 Pages
Weight
464 grams
Dimensions
17.00 x 24.20 x 1.50 cms
Ksh 5,400.00
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Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. The Retail Innovation Toolkit offers practical tools and case studies on the way forward.
HOW TO:
Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitization and the demand for an inclusive and a sustainable society call for new ways of defining the future together.
Everyone needs to be mobilized, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately.
The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilize collaboration within and among retailer and supplier organizations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.
- design an enjoyable and/or efficient shopper experience.
- adapt your retail format to new societal trends while keeping the retail brand differentiating.
- energize supplier-retailer relationships and face the challenges ahead in an open and a collaborative way.
Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitization and the demand for an inclusive and a sustainable society call for new ways of defining the future together.
Everyone needs to be mobilized, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately.
The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilize collaboration within and among retailer and supplier organizations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.
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