The Retail Revival : Reimagining Business for the New Age of Consumerism
Book Details
Format
Hardback or Cased Book
ISBN-10
1118489675
ISBN-13
9781118489673
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
CA
Country of Publication
GB
Publication Date
May 17th, 2013
Print length
272 Pages
Weight
462 grams
Dimensions
22.10 x 15.00 x 2.10 cms
Product Classification:
Sales & marketing
Ksh 3,250.00
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Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.
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