The Righteous Brand : Consumer Brand Relationships in a Polarized World
Book Details
Format
Hardback
ISBN-10
1032882379
ISBN-13
9781032882376
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 28th, 2025
Print length
238 Pages
Weight
630 grams
KSh 30,950.00
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0 in stock
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Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today''s raging culture wars.
Get The Righteous Brand by Max Blackston at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 238 pages.
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