The Rise and Size of the Fitness Industry in Europe : Fit for the Future?
2020 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3030533506
ISBN-13
9783030533502
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2021
Print length
470 Pages
Weight
656 grams
Dimensions
15.00 x 20.90 x 3.10 cms
Ksh 19,800.00
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This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered. Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.
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