The Rise of Marketing and Market Research
1st ed. 2012
Book Details
Format
Paperback / Softback
Book Series
Worlds of Consumption
ISBN-10
1349343889
ISBN-13
9781349343881
Edition
1st ed. 2012
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 19th, 2012
Print length
312 Pages
Ksh 8,100.00
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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
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