The Rise of Spanish Multinationals : European Business in the Global Economy
Book Details
Format
Hardback or Cased Book
ISBN-10
0521847214
ISBN-13
9780521847216
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 28th, 2005
Print length
278 Pages
Weight
615 grams
Dimensions
23.50 x 16.20 x 2.80 cms
Product Classification:
International business
Ksh 12,950.00
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Since 1992, Spanish companies in a variety of industries have acquired a prominent presence in the global economy. This 2005 text offers not only an explanation of why this has happened, but also an assessment of the economic, financial, political and social consequences for Spain and for Europe.
Since 1992, Spanish companies in a variety of industries have acquired a prominent presence in the global economy, especially in Latin America and Europe. Companies such as Telefónica, Banco Santander, Repsol-YPF and Inditex (the owner of the Zara brand) have catapulted themselves to become major international competitors, making Spain one of the world''s ten largest foreign direct investors. Mauro Guillén offers not only an explanation of why this has happened, but also an assessment of the economic, financial, political and social consequences for Spain and for Europe. In this 2005 analysis, he also addresses the weaknesses of the Spanish multinationals, especially their lack of proprietary technology and their primary focus on Latin America. The book concludes with the argument that the Spanish multinational firms ought to consolidate their European positions through mergers and acquisitions, opening up new possibilities for further expansion in North America and Asia.
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