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The Rise of the Hispanic Market in the United States

By: Louis E. V. Nevaer (Author)

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Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-13: 9780765612908

Publisher: Taylor & Francis Ltd

Publication Date: Dec 31st, 2003

Dimension: 22.90 x 15.20 x 56.60 cms

Category: Hispanic & Latino studies

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This study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US.

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