The Road to Luxury : The Evolution, Markets, and Strategies of Luxury Brand Management
Book Details
Format
Hardback or Cased Book
ISBN-10
0470830026
ISBN-13
9780470830024
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Mar 20th, 2015
Print length
432 Pages
Weight
734 grams
Dimensions
23.80 x 16.10 x 2.90 cms
Product Classification:
Management & management techniquesNon-profitmaking organizations
Ksh 9,000.00
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Suitable for industry insiders and executives, this book presents useful data with which to craft successful business strategies. It includes academic data, with information on the business attractiveness and appropriateness of various country markets. It examines strategies and success factors of key players, and more.
Get The Road to Luxury by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
