The ROI of Pricing : Measuring the Impact and Making the Business Case
Book Details
Format
Paperback / Softback
ISBN-10
0415730716
ISBN-13
9780415730716
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 23rd, 2014
Print length
220 Pages
Weight
366 grams
Dimensions
15.90 x 23.40 x 1.40 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 9,200.00
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0 in stock
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This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. This ground breaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.
Get The ROI of Pricing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
