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The Role of Resources in Global Competition

By: Qatar) Fahy John (Georgetown University (Author)

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Ksh 21,600.00

Format: Hardback or Cased Book

ISBN-13: 9780415237116

Publisher: Taylor & Francis Ltd

Publication Date: Aug 23rd, 2001

Dimension: 23.40 x 15.60 x 47.60 cms

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This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

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