The Role of Resources in Global Competition
by
John Fahy
Book Details
Format
Hardback or Cased Book
ISBN-10
0415237114
ISBN-13
9780415237116
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 23rd, 2001
Print length
218 Pages
Weight
476 grams
Product Classification:
Business strategy
Ksh 18,000.00
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This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.
Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment.
This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies.
This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies.
This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
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