The Routledge Companion to Advertising and Promotional Culture
Book Details
Format
Paperback / Softback
Book Series
Routledge Media and Cultural Studies Companions
ISBN-10
0367645122
ISBN-13
9780367645120
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 19th, 2024
Print length
404 Pages
Weight
453 grams
Product Classification:
Communication studiesCultural studiesMedia studiesMedia studies: advertising and societyCultural studiesMedia studiesAdvertising & societySociologySales & marketingSales and marketingAdvertisingMedia, entertainment, information and communication industriesPress & journalismNews media and journalismAdvertising industry
Ksh 11,900.00
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This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
Get The Routledge Companion to Advertising and Promotional Culture by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
