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The Routledge Companion to Contemporary Brand Management

By: Francesca Dall'Olmo Riley (Author) , Jaywant Singh (Author) , Charles Blankson (Author)

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Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9781032242392

Publisher: Taylor & Francis Ltd

Publication Date: Dec 13th, 2021

Dimension: 24.60 x 17.40 x 97.00 cms

Category: Sales & marketing management

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As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an

Get The Routledge Companion to Contemporary Brand Management by Francesca Dall'Olmo Riley at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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