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The Routledge Companion to Corporate Branding

By: Spain.) Iglesias Oriol (ESADE Business School (Author) , Norway) Ind Nicholas (Kristiania University College (Author) , Majken Schultz (Author)

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Ksh 49,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367476632

Publisher: Taylor & Francis Ltd

Publication Date: Apr 29th, 2022

Dimension: 24.60 x 17.40 x 45.30 cms

Category: ECONOMICS

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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

Get The Routledge Companion to Corporate Branding by Oriol (ESADE Business School, Spain.) Iglesias at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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