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The Routledge Companion to Financial Services Marketing

By: UK) Harrison Tina (University of Edinburgh (Author) , USA) Estelami Hooman (Fordham University (Author)

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Ksh 55,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415829144

Publisher: Taylor & Francis Ltd

Publication Date: Dec 3rd, 2014

Weight: 1212 grams

Dimension: 18.40 x 25.40 x 4.00 cms

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Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.The development of this book is thus timely for both academic and practical reasons.

Get The Routledge Companion to Financial Services Marketing by Tina (University of Edinburgh, UK) Harrison at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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