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The Routledge Companion to Financial Services Marketing

By: UK) Harrison Tina (University of Edinburgh (Author) , USA) Estelami Hooman (Fordham University (Author)

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Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9781032340210

Publisher: Taylor & Francis Ltd

Publication Date: Jun 13th, 2022

Dimension: 24.60 x 17.40 x 110.00 cms

Category: General & world history

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Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.The development of this book is thus timely for both academic and practical reasons.

Get The Routledge Companion to Financial Services Marketing by Tina (University of Edinburgh, UK) Harrison at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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