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The Routledge Handbook of Strategic Communication
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The Routledge Handbook of Strategic Communication

Book Details

Format Paperback / Softback
ISBN-10 0367367734
ISBN-13 9780367367732
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 22nd, 2019
Print length 596 Pages
Weight 1,132 grams
Dimensions 17.80 x 25.40 x 4.40 cms
Product Classification: Communication studies
Ksh 10,450.00
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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field.

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• conceptual foundations,

• institutional and organizational dimensions,

• implementing strategic communication, and

• domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.


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