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The SAGE Handbook of Advertising

By: Gerard J. Tellis (Author) , Tim Ambler (Author)

Manufacture on Demand

Ksh 31,900.00

Format: Hardback or Cased Book

ISBN-13: 9781412918862

Publisher: SAGE Publications Inc

Publication Date: Oct 24th, 2007

Weight: 1090 grams

Dimension: 25.60 x 18.30 x 3.50 cms

Category: Advertising

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Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.

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