The SAGE Handbook of Marketing Theory
Book Details
Format
Hardback or Cased Book
ISBN-10
184787505X
ISBN-13
9781847875051
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 4th, 2009
Print length
544 Pages
Weight
1,126 grams
Dimensions
17.90 x 25.20 x 3.40 cms
Product Classification:
Sales & marketing
Ksh 30,800.00
Manufactured on Demand
0 in stock
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Quality
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Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
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