The SAGE Handbook of Persuasion : Developments in Theory and Practice
2 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1412983134
ISBN-13
9781412983136
Edition
2 Revised edition
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 6th, 2012
Print length
456 Pages
Weight
982 grams
Dimensions
25.50 x 18.50 x 3.10 cms
Product Classification:
Communication studies
Ksh 29,700.00
Manufactured on Demand
Delivery in 29 days
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A new edition of this comprehensive and widely used Handbook. It takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
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